Fitness Tracker Market– Overview on Ongoing Trends 2025


fitness tracker is a device or application for monitoring and tracking fitness-related metrics such as distance walked or run, calorie consumption, and in some cases heartbeat and quality of sleep. A fitness tracker can be a smartwatch, or other small device linked to a local area network or otherwise connected to an IT system. The global fitness tracker market will reach 49.45 billion USD by 2025 from 19.64 billion USD in 2018 with a CAGR of 14.1% during the period.

Growth by Region

Asia Pacific will be fastest growing region owing to increase in population, technological advancements and economic growth. China has huge demand for fitness trackers due to increase in awareness towards fitness among the people. North America held largest share in the market and will continue to dominate the market. Europe will grow at a CAGR of 13.4% during the period.

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Drivers vs Constraints

Increase in wearable gadgets and technological advancements are driving the market growth. Increasing health awareness and growing standard of living are further boosting the growth of the market. However, high cost and risk of data theft are hampering the market growth.

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Industry Trends and Updates

Naked Labs Inc, a California-based startup focusing on 3D scanning technology, has launched a home-use 3D body scanner for fitness tracking.

RiverSong has launched a new fitness tracker – the ACT HR Smart Band, which comes with a 0.87-inch OLED display used to monitor sleep, heart rate and other daily activities.

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After COVID-19 Analysis Application Asia-Pacific XYZ Demand Competition landscape Competitors Cost COVID-19 Effect On Industry XYZ Demand Demand Distribution Channel Dominating Regions Dynamics End Uses Europe XYZ Demand Forecast Future Gain Growth Insights Key players Latin America XYZ Demand Major Shareholders Middle East and Africa XYZ Demand North America XYZ Demand Opportunities Overview perspective Portfolio Project Report Scope Segments Share Shipment Size Supply Cost Survey SWOT Analysis Technologies Trends XYZ Demand United Kingdom XYZ Demand United States XYZ Demand XYZ Demand

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